What is Earned Content?

Earned content is what others are saying about a company, and can indicate traction of this company's brand, market and network.

Within Fuel, earned content is displayed on company profile pages. There are several different types of content that are displayed:


News articles and blog posts written by a third party. This can also include press releases published by another source about the company.


Podcasts that feature/discuss the company or its leadership.