What is Earned Content?

Earned content is what others are saying about a company, and can indicate traction of this company's brand, market and network.

Within Fuel, earned content is displayed on company profile pages on the Strength of Voice tab, as well as within the content feed on the Fuel dashboard and Watchlists. There are several different types of content that are displayed:


News articles and blog posts written by a third party. This can also include press releases published by another source about the company.


Podcasts that feature/discuss the company or its leadership.